The Future of Social & Search
Lately, I’ve been interacting more regularly on some key social platforms.
What I’ve noticed is that there is a lot of anxiety, confusion, and yearning for answers as to how to become more influential across the social interweb. And the above mentioned forums are excellent resources for sharing and communicating implementation strategies and tool usage. So major props to the hosts of those forums/communities.
With social platforms like Facebook, Twitter, LinkedIn and Youtube massively changing the way businesses interact with their market, the future of business IS SOCIAL, there will not be an option. Those choosing to stay out of it will disappear.
Because Trust and Credibility, accompanied by top of mind awareness will win customers every time over a marketing message.
Social is built on these foundations of buying decisions.
So companies that have social influence will have a serious competitive advantage over those still trying to figure it out.
These upcoming changes are not commonly known, however they are already happening and beginning to impact buying decisions today!
Are you ready?
How does one calculate social media influence?
How does one find “influencers” in categories like publishing?
Influence is currency, and the unprecedented rise of social media has generated a need to evaluate that influence.
Publishers want to know:
What are influencers saying about my brand?
How many of my Twitter followers are clicking through my links and retweeting my content?
How can we increase those numbers?
But most importantly, publishers want to know what is the “true reach” of their organization?
These are the questions to ponder about……….