Category Archives: International

News Headlines from the past IV

News Headlines from the past  IV

 

31. New Study Of Obesity Looks For Larger Test Group

32. Astronaut Takes Blame For Gas In Spacecraft

33. Kids Make Nutritious Snacks

34. Chef Throws His Heart In Helping Feed Needy

35. Arson Suspect Held In Massachusetts Fire

36. Ban On Soliciting Dead In Trotwood

37. Local High School Dropout Cuts In Half

38. New Vaccine May Contain Rabies

39. Hospitals Are Sued By 7 Foot Doctors

Advertisements
Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Employee Placement Method

Employee Placement Method

Does your organization struggle with the problem of properly fitting people to jobs?  Here is a handy hint for ensuring success in job placement.

Take the prospective employees you are trying to place and put them in a room with only a table and two chairs. Leave them alone for two hours, without any instruction. At the end of that time, go back and see what they are doing.

  • If they have taken the table apart in that time, put them in Engineering.
  • If they are counting the butts in the ashtray, assign them to Finance.
  • If they are screaming and waving their arms, send them off to Manufacturing.
  • If they are talking to the chairs, Personnel is a good spot for them.
  • If they are writing up the experience, send them to Tech Pubs.
  • If they don’t even look up when you enter the room, assign them to Security.
  • If they try to tell you it’s not as bad as it looks, send them to Marketing.
  • If they’ve left early, put them in Sales.
  • And if they’re all bullying each other, they’re Management material.
Cheers & Enjoy my Future Posts
MMK
Tagged , , , , , , , , , , , , , , , , , , , , , , , , , ,

Elvis Presley: The King of Social Media

Top 50 Elvis Presley Hits Inspire Social Media

 

Elvis Presley (January 8, 1935 – August 16, 1977) indelibly changed contemporary music as traced through the over 700 tracks he recorded during his career. In honor of the thirty-fourth anniversary of his death, here are the King of Rock and Roll’s Top 50 hits and the social media lessons they contain.

  1. Hound Dog. Do you stalk people on social media platforms? Do the people you follow perceive that your actions are creepy? While following and engaging with others on social media networks is expected and encouraged, as in real life, you need to respect people’s boundaries.
  2. Suspicious Minds. Social media assumes a level of transparency in your interactions. As a result, there’s a level of trust that helps to overcome doubts.
  3. Mystery Train. While Elvis sings about the fact that even a runaway train can’t take his gal away, on social media, it’s hard to keep an air of mystery. Being open and above board are the basis for interactions.
  4. Heartbreak HotelBy building your social media tribe, you don’t need to feel the sense of desolation Elvis expressed in Heartbreak Hotel.
  5. I Just Can’t Help BelievingThis Elvis song could be an ode to social media where positive contributions to the greater community and a pay-it-forward mentality makes everyone feel welcome.
  6. Suspicion. This song’s focus on a victim points to the need to use social media responsibly.
  7. Good Rocking Tonight. This song could be dedicated to some of the more active social media meetups and Twitter chats like Sunday night’s BlogChat.
  8. Doing the Best I Can.  Social media platforms can require time to get used to the protocol. That said, it’s important that you contribute to the community in a positive way.
  9. One Night. For marketers, social media is about having an on-going relationship not a one shot promotion.
  10. Tomorrow is a Long Time. Elvis’ cover of the Dylan song. On social media, information gets transmitted in real time as well as in lapsed time. For a business with angry customers, twenty-four hours can seem like an eternity, especially if the customer’s communication goes viral.
  11. Can’t Help Falling In LoveSocial media platforms are important for building relationships over time that are both personal and business (although falling in love is rarely the objective.)
  12. Little Sister. On social media platforms, it’s important to be supportive of newbies and others who may not have your level of knowledge. Again, pay it forward.
  13. Don’t Be Cruel. Another Elvis ode that emphasizes treating others well on social media platforms. Remember you don’t know how others will interpret your words and actions.
  14. It’s Now Or Never. Social media demands that you take a stand. It’s not a place where being wishy-washy is tolerated. That said, take time to think through the implications of your actions since words travel straight from your brain through your fintertips.
  15. Polk Salad AnnieJust as the name of this song makes no sense, the same may be said of many social media handles that are attributable to common names or strange abbreviations.
  16. All Shook Up. With its ability to communicate in real time, social media brings news home almost instantaneously. Think of the Japanese earthquake and tsunami and the Egyptian revolution.
  17. Please Don’t Stop Loving Me. On social media platforms, this translates to follow me back and don’t block or unfollow me.
  18. Blue Moon. It’s the second full moon in a month that’s come to mean “rarely” as in the phrase once-in-a-blue-moon. With the current time spent and level of interaction on social media platforms, it’s hard to believe that any engagement is rare.
  19. Crawfish. On social media platforms, it’s possible to find like-minded people who share your interests or needs. It’s the law of large numbers at its best and the means to connect.
  20. A Mess of Blues. Just as Elvis is feeling blue, social media platforms can expose your heart to pain. You’ll see how people who don’t know you react without understanding your perspective. This is why it’s critical to have a social media tribe.
  21. That’s All Right. Social media’s technology enables users to connect with family, friends and others who help support you in difficult times.
  22. Long Black Limousine. While Elvis sings about a poor southern singer whose gone too soon, social media provides the means for everyone to build their following. While social media is egalitarian in approach, the reality is that star power builds followings on these platforms.
  23. Guitar Man. Many musicians take advantage of various social media platforms, especially YouTube to help build their following and to get noticed by established labels.
  24. Jailhouse Rock. Some social media platforms are set up to prevent spam and limit your communications. For example, Twitter won’t let you send more than 100 tweets in an hour or 1,000 in a day. When you do, they put you in Twitter Jail and prevent you from tweeting for a period of time. ( Yes, I’ve been there!)
  25. Love Me Tender. Treat everyone with respect on social media. It’s just a good policy for living.
  26. That’s Someone You’ll Never Forget. When it comes to social media platforms, you want to put your best foot forward because you don’t want to be unforgettable in a bad way. If you’re not sure of how you’re coming across, ask some friends and colleagues you trust for honest feedback.
  27. Any Day Now. Social media platforms enable both instantaneous communications and asynchronous communications. As a result, most participants expect to hear your response quickly.
  28. Burning Love. This Elvis song about overwhelming passion translates to having employees who are social media evangelists for your brand and/or business so that their feelings come through their social media interactions.
  29. Viva Las Vegas. With Location Based Services, you can check-in in Las Vegas or anywhere else.
  30. An American Triology. When it comes to social media, the three main platforms are Facebook, LinkedIn and Twitter. With Google+’s meteoric growth, it’s likely that it will unseat one or all of these platforms.
  31. Trying to Get You. Social media is all about engagement! ‘nuff said!
  32. A Fool Such As I. When you make mistakes in social media as in love, the best course is to own up to it like the King did.
  33. Reconsider Baby. While the power of Elvis’ blues may not come through on social media, you need to be open to new ideas.
  34. Trouble. Since social media provides every consumer with their own megaphone to amplify their message and discontent, businesses must monitor the landscape 24/7 and have a Crisis Management Plan in place to take action when appropriate.
  35. I’m Leavin’. With social media, you’re able to share your location and activities to a broad audience.
  36. Are You Lonesome Tonight. By contrast, on social media, you don’t have to be alone. At any hour of the day or night, you can find others to interact with, either across town or across the pond.
  37. In The Ghetto. Here’s where social media’s social conscious hits its stride.
  38. Return To Sender. While few social media users still use old-fashioned postal mail to which this song refers, social media runs on email to keep members abreast of what’s happening and coming back for more.
  39. She’s Not You. While this song involved a love triangle, on social media platforms, you need to be open to new connections and relationships.
  40. The Girl of My Best Friend. This title is ready made for social media where everyone is less than six degrees away. Who do you want to connect to?
  41. I’ve Lost You. With the power of relationships on social media, you have to work to not get found. On the other hand, on social networks, you can be overly zealous in your communications and turn someone off so that they block your messages.
  42. Baby Let’s Play House. While not the intended song reference, many social media platforms use game mechanics to engage participants and keep them coming back.
  43. Always on My Mind. With many social media platforms, you’re able to see who’s on the system so that you can communicate in real time. Therefore, unlike Elvis, you don’t need to keep thinking about them.
  44. I Need Somebody to Lean On. With your social media tribe and other social media groups, you always have a community to help you whether it’s words of support or information.
  45. His Latest Flame. On social media, you need to be true to your friends and others. Further, you shouldn’t use social media as a gossip conduit.
  46. It Hurts Me. As a social media participant, sometimes you need to grow a thick skin because you can unintentionally get hurt by how people say something.
  47. Way Down. Is this what you think of your social media standings as measured by Klout and other influence trackers?
  48. Love Me. On social media, participants accept you for the value you provide and your engagement.
  49. Too Much. Like Elvis and other rockers, sometimes too much social media interaction is too much and you get burned out. At times like this, you need to take a break and unplug.
  50. You’ll Never Walk Alone. Build your social media network and you’ll always have real people ready to support you.

Regardless of which Elvis Presley ballad’s your favorite, one thing’s for certain, they all ring true with human feelings that are at the core of social media.

Are there any other Elvis Presley favorites that you’d add to this list?  If so, what are they and what’s the social media lesson they contain?

Happy marketing,

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What do you think is the most destructive force to mankind?

Tagged , , , , , , , , , ,

HOT Ideas for cooler Planets

In  Amsterdam’s  Westerpark  the ´´COOL

Tagged , , , , , , , , , , , , , , , , ,

News Headlines from the past III

News Headlines from the past III

21. Killer Sentenced To Die For Second Time In 10 Years

22. Never Withhold Herpes Infection From Loved One

23. War Dims Hope For Peace

24. If Strike Isn’t Settled Quickly, It May Last A While

25. Cold Wave Linked To Temperatures

26. Deer Kill 17,000

27. Enfields Couple Slain, Police Suspect Homicide

28. Red Tape Holds Up New Bridge

29. Typhoon Rips Through Cemetery; Hundreds Dead

30. Man Struck By Lightening Faces Battery Charge

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Branding Definitions

 30 Branding Definitions

Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy.

In their own words, here are thirty branding definitions from marketers and visionary leaders (aka the original Mad Men) to help you understand what branding entails. (Editor’s note: For formatting purposes, some multi-paragraph answers appear as one paragraph and typos were corrected.)

  1. The American Marketing Association defines a brand as “A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name.”
  2. Brand is a known identity of a company in terms of what products and services they offer but also the essence of what the company stands for in terms of service and other emotional, non tangible consumer concerns. To brand something is when a company or person makes descriptive and evocative communications, subtle and overt statements that describe what the company stands for. For example, is the brand the most economical, does it stands for superior service, is it an environmental responsible provider of x,y,z service or product. Each communication is deliberate in evoking emotion in the receiver to leave him/her with an essence of what the company or person stands for. Donna Antonucci
  3. Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa. Jay Baer – Convince & Convert. Author with Amber Naslund of The Now Revolution
  4. brand is the essence of one’s own unique story. This is as true for personal branding as it is for business branding. The key, though, is reaching down and pulling out the authentic, unique “you”. Otherwise, your brand will just be a facade. The power of a strong logo in brand identity is that a simple visual can instantaneously communicate a brand and what it is about. Some large brands are able to do this by symbol only, without words, that is the Holy Grail that brands dream about. This seems to represent the very essence of communication at its most primitive roots. Few can pull it off. Logos are vitally important, but are just one component of what creates a strong brand. Logos should support the broader brand strategy that supports an even bigger brand story. Paul Biedermann – re:DESIGN
  5. brand is a reason to choose. Cheryl Burgess – Blue Focus Marketing
  6. A brand symbol as “anything that leaves a mental picture of the brand’s identity. Leo Burnett
  7. Branding is more than a name and symbol. A brand is created and influenced by people, visuals, culture, style, perception, words, messages, PR, opinions, news media and especially social media. Like when a child is born and given a name, a brand needs nurturing, support, development and continuous care in order to thrive and grow. Some brands have a life cycle and grow old like people. Some brands are timeless and never die, are “born again” or reinvented, while some brands live a short but powerful life and have an iconic legacy.  Lisa Buyer – The Buyer Group
  8. Branding is the encapsulation of a company’s mission statement, objectives, and corporate soul as expressed through the corporate voice and aesthetic. Margie Clayman
  9. Brands are shorthand marketing messages that create emotional bonds with consumers. Brands are composed of intangible elements related to its specific promise, personality, and positioning and tangible components having identifiable representation including logos, graphics, colors and sounds. A brand creates perceived value for consumers through its personality in a way that makes it stand out from other similar products. Its story is intricately intertwined with the public’s perception and consistently provides consumers with a secure sense that they know what they’re paying for. In a world where every individual is also a media entity, your consumers own your brand (as it always was).  Heidi Cohen– Riverside Marketing Strategies
  10. Branding, to me, is the identity of a product or service. It’s the name, the logo, the design, or a combination of those that people use to identify, and differentiate, what they’re about to buy. A good brand should deliver a clear message, provide credibility, connect with customers emotionally, motivate the buyer, and create user loyalty. Gini Dietrich – Spin Sucks
  11. Branding is the sub-total of all the “experiences” your customers have with your business. For successful branding you need to understand the principles of Ivan Pavlovas my brother Jeffrey and I discussed in our Waiting For Your Cat to Bark. For branding to work you must have:
    • Consistency. Pavlov never offered food without ringing the bell and never rang the bell without offering food.
    • Frequency. The bell rang several times a day, day after day.
    • Anchoring. Pavlov tied the experiment to something about which the dog was emotional. Frequency and consistency create branding only when the message is associated with an emotional anchor. This is the most difficult and essential element to get correct.

    However, keep in mind Pavlov had an easier time because he chose dogs which are much better at following a leader, today’s customers are more cat like and not as easily persuaded or motivated. Bryan Eisenberg – Author of Waiting for Your Cat to Bark

  12. In today’s social, customer-controlled world, marketers may be spending their money to build a brand. But they don’t own it. In their influential book, Groundswell, Charlene Li and Josh Bernoff state “your brand is whatever your customers say it is…” As a marketer, this means that, while a brand is the emotional relationship between the consumer and the product, you must engage with consumers and build positive brand associations. The deeper the relationship, the more brand equity exists. Neil Feinstein – True North
  13. Branding can be divided into old and new.
    • Old Branding.  Advertisers shouting carefully pedicured messages at consumers who don’t want to hear it.
    • New Branding. Advertisers [1] humbly listening to what consumers tell others the brand is and back up with real action (like repeat purchases) and [2] incorporating appropriate innovations so their products continue to earn consumers’ loyalty and word of mouth.

    Dr. Augustine Fou – Marketing Science Consulting Group, Inc.

  14. Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception. Ashley Friedlein – Econsultancy
  15. Branding is an ongoing process of looking at your company’s past and present…and then creating a cohesive personality for the company and its products going forward. We do SWOT (Strengths, weaknesses, opportunities, threats) analysis and go through all the benefits (real and emotional) that the product or service fulfills for its customers. We review the key factors that spurred growth, pricing, corporate culture, key players, and we figure out “who you are”, by key players, the president, customer service. Then we create the brand voice first. It’s a wonderful process. Lois Geller – Lois Geller Marketing Group
  16. brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer. Seth Godin – Author of Linchpin
  17. Brand is the image people have of your company or product. It’s who people think you are. Or quoting Ze Frank, it’s the “emotional aftertaste” that comes after an experience (even a second-hand one) with a product, service or company.  (Also, it’s the mark left after a red-hot iron is applied to a steer’s hindquarters.) Ann Handley – MarketingProfs, Author with C.C. Chapman of Content Rules
  18. Attention is a scarce resource. Branding is the experience marketers create to win that attention. Jeffrey Harmon – Orabrush
  19. Branding is the representation of your organization as a personality. Branding is who you are that differentiates you. Dave Kerpen – Likeable Media, Author of Likeable Social Media
  20. brand is a name, term, sign, symbol, or design or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competitor. Phillip Kotler – Author of Marketing Management
  21. That old “a brand is a promise” saw holds true, but only partially true. Rebecca Lieb, author of The Truth About Search Engine Optimization
  22. Don Zahorsky is an old cattle breeder in my neighborhood. He’s been in the business of registered Angus cattle for decades, even back when my dad was a kid. Ride around in the pasture with Don, and he can tell you the parentage of every animal. “What’s that tag number? 0282? That’s another Dominator son. His mother is a real good cow. Her father was the grand champion … “ He has invested his life in breeding the best registered Angus cattle he possibly can. He’s bought bulls back from people, because he didn’t like the way they performed. He’s never thought once about business brands, about emotional experiences, about logos. But he does care a lot about his reputation and the service he provides his buyers. He brands his bulls with a DZ on the right hip. Everyone around here knows that brand. They know Don. They know that brand means a good bull. Here’s the lesson: It’s not the brand that makes the bull valuable. It’s Don’s reputation that makes the bull valuable. The brand is just a way of showing it. Becky McCray – Small Business Survival
  23. brand is the meaningful perception of a product, a service or even yourself –either good, bad or indifferent — that marketers want people to believe based on what they think they hear, see, smell, taste and generally sense from others around them. Josh Moritz
  24. brand is “The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” David OgilvyAuthor of On Advertising
  25. Branding is the defined personality of a product, service, company, organization or individual. Many folks confuse “having a logo” for an ongoing branding process, but in fact a good logo is an extension of a defined identity for a venture in the same way that a flag or national anthem may represent a country. A well designed brand personality can be seen in everything from customer service to the actual products a company may offer. Another misconception about brands is that they should reflect a quality; and that may be true in a brand that’s about quality (think of a Chanel logo which communicates the idea of luxury) but on the other hand if a local dollar store even has a designed logo that may in fact work against the goals of their brand as they may seem overpriced. Like an artist finding his or her voice the goal of a branding process should be to always frame in a concise way what makes your endeavor unique; and then apply that message to each medium.Michael Pinto – Very Memorable Design (Disclaimer: I use Michael for my branding.)
  26. “A brand is a singular idea or concept that you own inside the mind of a prospect.” Al Ries – Author of Positioning: the Battle for Your Mind
  27. “Branding” is what lazy and ineffective marketing people do to occupy their time and look busy. David Meerman Scott – Bestselling author of Real-Time Marketing and PR
  28. Successful branding is what you do, not what you say or show. Successful branding  requires your delivering consistently positive experiences for your constituents. It comes from keeping your promises to them, from earning their trust that your brand will do its best at every point of contact to deliver on what they want and expect from you. This trust leads to their choosing your brand again. Successful brands never take their constituents for granted. They never forget that most important to constituents are what’s in it for them, that constituents are distracted, and you must earn their attention. (Constituents include, depending on your product or service: customers, consumers, suppliers, employees, partners, allies, investors, funders, donors, analysts, critics, unions, regulators, the media, voters, etc.) The logo and theme line are not the brand. The logo symbolizes the brand. The theme line, if it’s any good, uniquely and memorably expresses the brand promise. (Most theme lines fail to do that.) Jim Siegel – HealthCare Chaplaincy
  29. “General advertising is Cyrano. He comes under your window and sings; people get used to it and ignore it. But if Roxane responds, there’s a relationship. We move the brand relationship up a notch. Advertising becomes a dialogue that becomes an invitation to a relationship.”  Lester Wunderman, Author of Being Direct
  30. “A brand is essentially a container for a customer’s complete experience with the product or company.” Sergio Zyman, Author of The End of Advertising As We Know It

While marketers’ definitions of branding may differ, what’s consistent is the importance of building your brand as a competitive marketing tool. Brands retain their power in today’s evolving social media ecosystem and device indifferent information consumption because they provide a short hand communication that breaks through the ever-increasing message-laden environment. What matters to your bottom line is that your prospects have strong, positive brand associations that they’ve integrated into their worldview.

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

News Headlines from the past II

News Headlines from the past II

11. Lung Cancer In Women Mushrooms

12. Eye Drops Off Shelf

13. Teachers Strike Idle Kids

14. Clinton Wins On Budget, But More Lies Ahead

15. Enraged Cow Injures Farmer With Ax

16. Plane Too Close To Ground, Crash Probe Told

17. Miners Refuse To Work After Death

18. Juvenile Court To Try Shooting Defendant

19. Stolen Painting Found By Tree

20. Two Sisters Reunited After 18 Years In Checkout Counter

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

“Motivational products don’t work. But Demotivators products don’t work even better

“Motivational products don’t work.
But  Demotivators products don’t work even better.”

Motivation:  Psychologists tell us that it can only come from within. Common sense tells us it can’t be manufactured. So how is it that a multi-billion dollar industry thrives through the sale of “motivational” products and services? Because in our shallow times, people desperately want to believe there are simple solutions to even the most complex of problems. And when desperation has disposable income, market opportunities abound.

I believe it’s time people face the truth- that any kind of motivation you can buy isn’t worth owning, and in the end will produce even great demoralization. Given that inevitable fact, we’d like to invite you to skip the delusions that motivational products induce and head straight for the disappointment that follows! Our legendary Demotivators products are peerless in The Art of Demotivation. They will leave you feeling just as depressed and uninspired as even the most insipid motivational poster might, without first subjecting you to the indignity of misplaced hope! Enjoy! (As if that’s even possible…)

Tagged , , , , , , ,

News Headlines from the past

News Headlines from the past

1. Include Your Children When Baking Cookies

2. Something Went Wrong In Jet Crash, Expert Says

3. Police Begin Campaign To Run Down Jaywalkers

4. Safety Experts Say School Bus Passengers Should Be Belted

5. Drunk Gets Nine Months In Violin Case

6. Survivor Of Siamese Twins Joins Parents

7. Iraqi Head Seeks Arms

8. Prostitutes Appeal To Pope

9. Panda Mating Fails; Veterinarian Takes Over

10. British Left Waffles On Falkland Islands

Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
%d bloggers like this: