Category Archives: Search

News Headlines from the past IV

News Headlines from the past  IV

 

31. New Study Of Obesity Looks For Larger Test Group

32. Astronaut Takes Blame For Gas In Spacecraft

33. Kids Make Nutritious Snacks

34. Chef Throws His Heart In Helping Feed Needy

35. Arson Suspect Held In Massachusetts Fire

36. Ban On Soliciting Dead In Trotwood

37. Local High School Dropout Cuts In Half

38. New Vaccine May Contain Rabies

39. Hospitals Are Sued By 7 Foot Doctors

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Employee Placement Method

Employee Placement Method

Does your organization struggle with the problem of properly fitting people to jobs?  Here is a handy hint for ensuring success in job placement.

Take the prospective employees you are trying to place and put them in a room with only a table and two chairs. Leave them alone for two hours, without any instruction. At the end of that time, go back and see what they are doing.

  • If they have taken the table apart in that time, put them in Engineering.
  • If they are counting the butts in the ashtray, assign them to Finance.
  • If they are screaming and waving their arms, send them off to Manufacturing.
  • If they are talking to the chairs, Personnel is a good spot for them.
  • If they are writing up the experience, send them to Tech Pubs.
  • If they don’t even look up when you enter the room, assign them to Security.
  • If they try to tell you it’s not as bad as it looks, send them to Marketing.
  • If they’ve left early, put them in Sales.
  • And if they’re all bullying each other, they’re Management material.
Cheers & Enjoy my Future Posts
MMK
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News Headlines from the past III

News Headlines from the past III

21. Killer Sentenced To Die For Second Time In 10 Years

22. Never Withhold Herpes Infection From Loved One

23. War Dims Hope For Peace

24. If Strike Isn’t Settled Quickly, It May Last A While

25. Cold Wave Linked To Temperatures

26. Deer Kill 17,000

27. Enfields Couple Slain, Police Suspect Homicide

28. Red Tape Holds Up New Bridge

29. Typhoon Rips Through Cemetery; Hundreds Dead

30. Man Struck By Lightening Faces Battery Charge

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News Headlines from the past II

News Headlines from the past II

11. Lung Cancer In Women Mushrooms

12. Eye Drops Off Shelf

13. Teachers Strike Idle Kids

14. Clinton Wins On Budget, But More Lies Ahead

15. Enraged Cow Injures Farmer With Ax

16. Plane Too Close To Ground, Crash Probe Told

17. Miners Refuse To Work After Death

18. Juvenile Court To Try Shooting Defendant

19. Stolen Painting Found By Tree

20. Two Sisters Reunited After 18 Years In Checkout Counter

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“Motivational products don’t work. But Demotivators products don’t work even better

“Motivational products don’t work.
But  Demotivators products don’t work even better.”

Motivation:  Psychologists tell us that it can only come from within. Common sense tells us it can’t be manufactured. So how is it that a multi-billion dollar industry thrives through the sale of “motivational” products and services? Because in our shallow times, people desperately want to believe there are simple solutions to even the most complex of problems. And when desperation has disposable income, market opportunities abound.

I believe it’s time people face the truth- that any kind of motivation you can buy isn’t worth owning, and in the end will produce even great demoralization. Given that inevitable fact, we’d like to invite you to skip the delusions that motivational products induce and head straight for the disappointment that follows! Our legendary Demotivators products are peerless in The Art of Demotivation. They will leave you feeling just as depressed and uninspired as even the most insipid motivational poster might, without first subjecting you to the indignity of misplaced hope! Enjoy! (As if that’s even possible…)

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News Headlines from the past

News Headlines from the past

1. Include Your Children When Baking Cookies

2. Something Went Wrong In Jet Crash, Expert Says

3. Police Begin Campaign To Run Down Jaywalkers

4. Safety Experts Say School Bus Passengers Should Be Belted

5. Drunk Gets Nine Months In Violin Case

6. Survivor Of Siamese Twins Joins Parents

7. Iraqi Head Seeks Arms

8. Prostitutes Appeal To Pope

9. Panda Mating Fails; Veterinarian Takes Over

10. British Left Waffles On Falkland Islands

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The Future of Social & Search


The Future of Social & Search
Lately, I’ve been interacting more regularly on some key social platforms.

What I’ve noticed is that there is a lot of anxiety, confusion, and yearning for answers as to how to become more influential across the social interweb. And the above mentioned forums are excellent resources for sharing and communicating implementation strategies and tool usage. So major props to the hosts of those forums/communities.

With social platforms like Facebook, Twitter, LinkedIn and Youtube massively changing the way businesses interact with their market, the future of business IS SOCIAL, there will not be an option. Those choosing to stay out of it will disappear.
Why?

Because Trust and Credibility, accompanied by top of mind awareness will win customers every time over a marketing message.

Social is built on these foundations of buying decisions.

With the advent of Google Plus and other technologies Facebook is working on, social influence will begin to dominate search criteria as well in a very short period of time.

So companies that have social influence will have a serious competitive advantage over those still trying to figure it out.

These upcoming changes are not commonly known, however they are already happening and beginning to impact buying decisions today!

Are you ready?

How does one calculate social media influence?

How does one find “influencers” in categories like publishing?

Influence is currency, and the unprecedented rise of social media has generated a need to evaluate that influence.

Publishers want to know:
What are influencers saying about my brand?

How many of my Twitter followers are clicking through my links and retweeting my content?

How can we increase those numbers?

But most importantly, publishers want to know what is the “true reach” of their organization?

These are the questions to ponder about……….


		
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Top 10 Steps for Creating a Holiday Marketing Campaign That Shines

The sun is shining, and many of us are still wearing shorts and enjoying
summer’s last rays, which means the holidays are still a long way off,
right? Not exactly. Even though thoughts of sugarplums, eggnog, and hot
cocoa may seem like they’re months away, the time for planning your holiday
campaign is now. Fortunately, as you’ve told us on our Facebook
poll, many of you are now starting your holiday campaign planning.

Here are our top 10 tips for kicking your holiday campaign into high gear.
(If it helps, try tackling some of these while relaxing by the lake.)


  1. Decide on your goals 

    It may sound very basic, but thinking about what you want to achieve
    with your holiday campaign is critical to creating the right strategy.
    As you think about your business right now, what is most important? It
    could be to increase your customer base, profit, or revenue. Keep in
    mind that it’s unlikely you will be able to do all of these things, so
    pick one or two.

  2. Develop your budget
     –
    Your budget will help you decide what channels you can afford to use.
    Email marketing and social media marketing are two channels that don’t
    cost much and usually have very high return on investment, so consider
    making them a major part of your plan.

  3. Look back at last year
     –
    In looking at what you did (or did not do) last year, what worked and
    what didn’t? Think about how you can improve upon what you did last
    year, and don’t be afraid to recycle something that worked particularly
    well. You can always spin your recycled offer as “back by popular
    demand.”

  4. Get familiar with key dates 

    You may have the big holidays covered, but there are many other key
    dates to keep in mind. Are there any quirky holidays you can use to
    stand out from the crowd? What are the can’t-miss dates for your
    business?

  5. Choose what you want to offer
     –
    As a small business, it can be difficult to stand out from the big-box
    retailers during this season, so make sure you include more than just a
    discount on your product. Get creative with your offers, and wrap them
    up in a personal way that only your small business can. If you’re at a
    loss for new ideas, don’t be afraid to ask your customers. Pose a
    question on Facebook or Twitter, such as, “What offer would you most
    like to see from us this holiday season?” Give your customers a few
    options to choose from (along with a write-in option), and be prepared
    to use the best idea.

  6. Use an integrated approach
     –
    Think about how your channels work together and which channels reach
    your target customer. If email marketing is your primary marketing
    vehicle, think about how you can extend your message using social media
    and vice versa.

  7. Create a messaging schedule
     –
    Now that you have come up with some ideas for offers and have circled
    key dates on your calendar, you will want to come up with a schedule for
    promoting those offers. How long do you want your offers to last? When
    do you want to start promoting them? When will you use email, and when
    will you use social media?

  8. Grow your list
     – The
    holiday season presents great opportunities for reaching new customers,
    so use this time to grow your email list and social media following. If
    you are a retailer, ask people to sign up for emails during checkout.
    Online, make sure you have email sign-up forms on both your website and
    social media pages. Consider offering an extra incentive for signing up
    for your email list.

  9. Keep the conversation going
     –
    Use social media to keep your customers engaged with you throughout the
    season. Start a conversation by asking questions related to your
    business. Run a sweepstakes for following/liking you, or consider making
    a donation to charity if you get a certain number of likes.

  10. Don’t forget events
     –
    If you host holiday events, use email to invite your customers to
    attend, and use social media to talk about the events both during and
    after. Consider having an event to get people excited about your
    business, such as an exclusive presale shopping hour for your email
    subscribers. If your business is online only, create a coupon for a
    first look at your sale selection before the general public gains
    access.

Follow these steps now, and you’ll be able to welcome fall with peace of
mind, knowing you have a fantastic holiday campaign all planned out and
ready to shine.

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