Tag Archives: Social media

Elvis Presley: The King of Social Media

Top 50 Elvis Presley Hits Inspire Social Media

 

Elvis Presley (January 8, 1935 – August 16, 1977) indelibly changed contemporary music as traced through the over 700 tracks he recorded during his career. In honor of the thirty-fourth anniversary of his death, here are the King of Rock and Roll’s Top 50 hits and the social media lessons they contain.

  1. Hound Dog. Do you stalk people on social media platforms? Do the people you follow perceive that your actions are creepy? While following and engaging with others on social media networks is expected and encouraged, as in real life, you need to respect people’s boundaries.
  2. Suspicious Minds. Social media assumes a level of transparency in your interactions. As a result, there’s a level of trust that helps to overcome doubts.
  3. Mystery Train. While Elvis sings about the fact that even a runaway train can’t take his gal away, on social media, it’s hard to keep an air of mystery. Being open and above board are the basis for interactions.
  4. Heartbreak HotelBy building your social media tribe, you don’t need to feel the sense of desolation Elvis expressed in Heartbreak Hotel.
  5. I Just Can’t Help BelievingThis Elvis song could be an ode to social media where positive contributions to the greater community and a pay-it-forward mentality makes everyone feel welcome.
  6. Suspicion. This song’s focus on a victim points to the need to use social media responsibly.
  7. Good Rocking Tonight. This song could be dedicated to some of the more active social media meetups and Twitter chats like Sunday night’s BlogChat.
  8. Doing the Best I Can.  Social media platforms can require time to get used to the protocol. That said, it’s important that you contribute to the community in a positive way.
  9. One Night. For marketers, social media is about having an on-going relationship not a one shot promotion.
  10. Tomorrow is a Long Time. Elvis’ cover of the Dylan song. On social media, information gets transmitted in real time as well as in lapsed time. For a business with angry customers, twenty-four hours can seem like an eternity, especially if the customer’s communication goes viral.
  11. Can’t Help Falling In LoveSocial media platforms are important for building relationships over time that are both personal and business (although falling in love is rarely the objective.)
  12. Little Sister. On social media platforms, it’s important to be supportive of newbies and others who may not have your level of knowledge. Again, pay it forward.
  13. Don’t Be Cruel. Another Elvis ode that emphasizes treating others well on social media platforms. Remember you don’t know how others will interpret your words and actions.
  14. It’s Now Or Never. Social media demands that you take a stand. It’s not a place where being wishy-washy is tolerated. That said, take time to think through the implications of your actions since words travel straight from your brain through your fintertips.
  15. Polk Salad AnnieJust as the name of this song makes no sense, the same may be said of many social media handles that are attributable to common names or strange abbreviations.
  16. All Shook Up. With its ability to communicate in real time, social media brings news home almost instantaneously. Think of the Japanese earthquake and tsunami and the Egyptian revolution.
  17. Please Don’t Stop Loving Me. On social media platforms, this translates to follow me back and don’t block or unfollow me.
  18. Blue Moon. It’s the second full moon in a month that’s come to mean “rarely” as in the phrase once-in-a-blue-moon. With the current time spent and level of interaction on social media platforms, it’s hard to believe that any engagement is rare.
  19. Crawfish. On social media platforms, it’s possible to find like-minded people who share your interests or needs. It’s the law of large numbers at its best and the means to connect.
  20. A Mess of Blues. Just as Elvis is feeling blue, social media platforms can expose your heart to pain. You’ll see how people who don’t know you react without understanding your perspective. This is why it’s critical to have a social media tribe.
  21. That’s All Right. Social media’s technology enables users to connect with family, friends and others who help support you in difficult times.
  22. Long Black Limousine. While Elvis sings about a poor southern singer whose gone too soon, social media provides the means for everyone to build their following. While social media is egalitarian in approach, the reality is that star power builds followings on these platforms.
  23. Guitar Man. Many musicians take advantage of various social media platforms, especially YouTube to help build their following and to get noticed by established labels.
  24. Jailhouse Rock. Some social media platforms are set up to prevent spam and limit your communications. For example, Twitter won’t let you send more than 100 tweets in an hour or 1,000 in a day. When you do, they put you in Twitter Jail and prevent you from tweeting for a period of time. ( Yes, I’ve been there!)
  25. Love Me Tender. Treat everyone with respect on social media. It’s just a good policy for living.
  26. That’s Someone You’ll Never Forget. When it comes to social media platforms, you want to put your best foot forward because you don’t want to be unforgettable in a bad way. If you’re not sure of how you’re coming across, ask some friends and colleagues you trust for honest feedback.
  27. Any Day Now. Social media platforms enable both instantaneous communications and asynchronous communications. As a result, most participants expect to hear your response quickly.
  28. Burning Love. This Elvis song about overwhelming passion translates to having employees who are social media evangelists for your brand and/or business so that their feelings come through their social media interactions.
  29. Viva Las Vegas. With Location Based Services, you can check-in in Las Vegas or anywhere else.
  30. An American Triology. When it comes to social media, the three main platforms are Facebook, LinkedIn and Twitter. With Google+’s meteoric growth, it’s likely that it will unseat one or all of these platforms.
  31. Trying to Get You. Social media is all about engagement! ‘nuff said!
  32. A Fool Such As I. When you make mistakes in social media as in love, the best course is to own up to it like the King did.
  33. Reconsider Baby. While the power of Elvis’ blues may not come through on social media, you need to be open to new ideas.
  34. Trouble. Since social media provides every consumer with their own megaphone to amplify their message and discontent, businesses must monitor the landscape 24/7 and have a Crisis Management Plan in place to take action when appropriate.
  35. I’m Leavin’. With social media, you’re able to share your location and activities to a broad audience.
  36. Are You Lonesome Tonight. By contrast, on social media, you don’t have to be alone. At any hour of the day or night, you can find others to interact with, either across town or across the pond.
  37. In The Ghetto. Here’s where social media’s social conscious hits its stride.
  38. Return To Sender. While few social media users still use old-fashioned postal mail to which this song refers, social media runs on email to keep members abreast of what’s happening and coming back for more.
  39. She’s Not You. While this song involved a love triangle, on social media platforms, you need to be open to new connections and relationships.
  40. The Girl of My Best Friend. This title is ready made for social media where everyone is less than six degrees away. Who do you want to connect to?
  41. I’ve Lost You. With the power of relationships on social media, you have to work to not get found. On the other hand, on social networks, you can be overly zealous in your communications and turn someone off so that they block your messages.
  42. Baby Let’s Play House. While not the intended song reference, many social media platforms use game mechanics to engage participants and keep them coming back.
  43. Always on My Mind. With many social media platforms, you’re able to see who’s on the system so that you can communicate in real time. Therefore, unlike Elvis, you don’t need to keep thinking about them.
  44. I Need Somebody to Lean On. With your social media tribe and other social media groups, you always have a community to help you whether it’s words of support or information.
  45. His Latest Flame. On social media, you need to be true to your friends and others. Further, you shouldn’t use social media as a gossip conduit.
  46. It Hurts Me. As a social media participant, sometimes you need to grow a thick skin because you can unintentionally get hurt by how people say something.
  47. Way Down. Is this what you think of your social media standings as measured by Klout and other influence trackers?
  48. Love Me. On social media, participants accept you for the value you provide and your engagement.
  49. Too Much. Like Elvis and other rockers, sometimes too much social media interaction is too much and you get burned out. At times like this, you need to take a break and unplug.
  50. You’ll Never Walk Alone. Build your social media network and you’ll always have real people ready to support you.

Regardless of which Elvis Presley ballad’s your favorite, one thing’s for certain, they all ring true with human feelings that are at the core of social media.

Are there any other Elvis Presley favorites that you’d add to this list?  If so, what are they and what’s the social media lesson they contain?

Happy marketing,

Advertisements
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The Future of Social & Search


The Future of Social & Search
Lately, I’ve been interacting more regularly on some key social platforms.

What I’ve noticed is that there is a lot of anxiety, confusion, and yearning for answers as to how to become more influential across the social interweb. And the above mentioned forums are excellent resources for sharing and communicating implementation strategies and tool usage. So major props to the hosts of those forums/communities.

With social platforms like Facebook, Twitter, LinkedIn and Youtube massively changing the way businesses interact with their market, the future of business IS SOCIAL, there will not be an option. Those choosing to stay out of it will disappear.
Why?

Because Trust and Credibility, accompanied by top of mind awareness will win customers every time over a marketing message.

Social is built on these foundations of buying decisions.

With the advent of Google Plus and other technologies Facebook is working on, social influence will begin to dominate search criteria as well in a very short period of time.

So companies that have social influence will have a serious competitive advantage over those still trying to figure it out.

These upcoming changes are not commonly known, however they are already happening and beginning to impact buying decisions today!

Are you ready?

How does one calculate social media influence?

How does one find “influencers” in categories like publishing?

Influence is currency, and the unprecedented rise of social media has generated a need to evaluate that influence.

Publishers want to know:
What are influencers saying about my brand?

How many of my Twitter followers are clicking through my links and retweeting my content?

How can we increase those numbers?

But most importantly, publishers want to know what is the “true reach” of their organization?

These are the questions to ponder about……….


		
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Top 10 Steps for Creating a Holiday Marketing Campaign That Shines

The sun is shining, and many of us are still wearing shorts and enjoying
summer’s last rays, which means the holidays are still a long way off,
right? Not exactly. Even though thoughts of sugarplums, eggnog, and hot
cocoa may seem like they’re months away, the time for planning your holiday
campaign is now. Fortunately, as you’ve told us on our Facebook
poll, many of you are now starting your holiday campaign planning.

Here are our top 10 tips for kicking your holiday campaign into high gear.
(If it helps, try tackling some of these while relaxing by the lake.)


  1. Decide on your goals 

    It may sound very basic, but thinking about what you want to achieve
    with your holiday campaign is critical to creating the right strategy.
    As you think about your business right now, what is most important? It
    could be to increase your customer base, profit, or revenue. Keep in
    mind that it’s unlikely you will be able to do all of these things, so
    pick one or two.

  2. Develop your budget
     –
    Your budget will help you decide what channels you can afford to use.
    Email marketing and social media marketing are two channels that don’t
    cost much and usually have very high return on investment, so consider
    making them a major part of your plan.

  3. Look back at last year
     –
    In looking at what you did (or did not do) last year, what worked and
    what didn’t? Think about how you can improve upon what you did last
    year, and don’t be afraid to recycle something that worked particularly
    well. You can always spin your recycled offer as “back by popular
    demand.”

  4. Get familiar with key dates 

    You may have the big holidays covered, but there are many other key
    dates to keep in mind. Are there any quirky holidays you can use to
    stand out from the crowd? What are the can’t-miss dates for your
    business?

  5. Choose what you want to offer
     –
    As a small business, it can be difficult to stand out from the big-box
    retailers during this season, so make sure you include more than just a
    discount on your product. Get creative with your offers, and wrap them
    up in a personal way that only your small business can. If you’re at a
    loss for new ideas, don’t be afraid to ask your customers. Pose a
    question on Facebook or Twitter, such as, “What offer would you most
    like to see from us this holiday season?” Give your customers a few
    options to choose from (along with a write-in option), and be prepared
    to use the best idea.

  6. Use an integrated approach
     –
    Think about how your channels work together and which channels reach
    your target customer. If email marketing is your primary marketing
    vehicle, think about how you can extend your message using social media
    and vice versa.

  7. Create a messaging schedule
     –
    Now that you have come up with some ideas for offers and have circled
    key dates on your calendar, you will want to come up with a schedule for
    promoting those offers. How long do you want your offers to last? When
    do you want to start promoting them? When will you use email, and when
    will you use social media?

  8. Grow your list
     – The
    holiday season presents great opportunities for reaching new customers,
    so use this time to grow your email list and social media following. If
    you are a retailer, ask people to sign up for emails during checkout.
    Online, make sure you have email sign-up forms on both your website and
    social media pages. Consider offering an extra incentive for signing up
    for your email list.

  9. Keep the conversation going
     –
    Use social media to keep your customers engaged with you throughout the
    season. Start a conversation by asking questions related to your
    business. Run a sweepstakes for following/liking you, or consider making
    a donation to charity if you get a certain number of likes.

  10. Don’t forget events
     –
    If you host holiday events, use email to invite your customers to
    attend, and use social media to talk about the events both during and
    after. Consider having an event to get people excited about your
    business, such as an exclusive presale shopping hour for your email
    subscribers. If your business is online only, create a coupon for a
    first look at your sale selection before the general public gains
    access.

Follow these steps now, and you’ll be able to welcome fall with peace of
mind, knowing you have a fantastic holiday campaign all planned out and
ready to shine.

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