Tag Archives: Youtube

Google Plus Resources – A Complete Story

Have you earned your Google Plus (aka Google+) cred yet? If you’re not one of the Pluserati, chances are that you’re still coming up the Google+ learning curve or maybe sitting on the sidelines because the thoughts of building a presence on yet another social media platform seems too daunting.  The reality is that if you’re a marketer or involved in technology or social media eventually you’re going to need to take the dive. Granted that Google+ is another Google product and Google hasn’t been very effective at social media beyond YouTube, but give it a test drive. As the old ad said, try it, you’ll like it!

To help you get your Google+ on, here’s a round up of the best resources to get you up to speed quickly and efficiently.

Google Plus: The facts, nothing but the facts

While there’s no doubt that Google+ is off to a running start, you may want to take a closer look at what’s behind the numbers.

  1. comScore weighs in on Google+’s growth with some details about who’s using the service.
  2. Experian Hitwise provides another perspective on Google+’s growth.
  3. Google+’s growth trajectory is included in this Gigaom piece explaining why Google screwed up on the topic of brand pages. This is important for brands, media entities and lawyers. (Several sources are all using the same information. Here’s the analyst behind the chart, Leon Haland.)
  4. How Google Plus Stacks Up Against Facebook. In this data-rich report by Jackie Cohen (no relation) on AllFacebook.com you’ll find hard numbers comparing Facebook and Google+.

Google Plus how-tos

These resources are the Google+ manuals. Dip into them to see which ones work best for your needs. Remember that Google+ is still in beta and this information continues to evolve.

  1. The Google+ Demo. Google put together a fun interactive map of the features of Google+. Mouse around and explore. There’s a lot to learn.
  2. The Google+ Project Home page. Tap into all of the content Google’s put together to explain Google+ including a video overview. Tabs on the project home page lead to detailed descriptions of the various features.
  3. Google+ discussion forum Stop by to pick up on the very latest Google+ news and info and follow the trends.
  4. The Google+ Help Center. This is the support page for all Google+ users. It’s reachable from a link on any Google+ page. Being Google, it’s search engine based.
  5. Google+ Tips & Tricks, a collaborative document. In true social media form, here’s the ultimate guide to Google+ created by over 120 people!
  6. Mashable. As the repository for everything social media, Mashable editors have been using Google+ and sharing their insights regularly. Here’s their comprehensive Google+ Guide. Even if you’ve got some Google+ experience under your belt, you may want to check this article to get a list of Mashable staff on Google+.
  7. How to get started with Google+. Social Media Examiner has a lengthly post to get you started.
  8. Google+ for Newbies. 40 tips from Travis Campbell that use screenshots to guide you.
  9. Google+ in 15 minutes a day Here’s a post that Getting Things Done’s author David Allen would love. SEOmoz shows readers how to prevent Google+ from being a time suck.

Who’s who of Google Plus

These are the folks who’ve risen to the top of the Google+ ranks. Don’t get discouraged since many of them had a head start by having strong followings on other platforms.

  1. The Google Pluserati. Alltop.com has gathered on one webpage the RSS feeds of several dozen influential bloggers who are active on Google+ including Danny Sullivan, Scott Monty, Ann Handley, Paul Allen and Matt Cutts, to name just a few.
  2. Facebook employees. If you can’t beat them, at least keep tabs on what they’re doing. Mark Zuckerberg, Facebook CEO, is one of the most followed people on Google+. Marketers, this is a great lesson in competitive intelligence. Get onto competitive platforms or buy competitive products to understand their customers.
  3. Andy Hertzfeld who has been working at Google since 2005 is the design lead on the project and the one to thank for the great-looking Google+ interface. You’ll likely recognize his name from his time spent at Apple (1979 – 1984) where he was a key designer for the original Macintosh software team. Read about the design effort in Steven Levy’s,Inside Google+ article on Wired.com.

Google Plus meets the spin cycle

Here are some articles from established media sources to share how they view or assess Google+.

  1. Econsultancy assesses Google+ in light of new psychological research from UCLA. The research alone is worth your reading time.
  2. What’s In a Name: Google+ Is Your Plus One Mashable explains how Google chose the name for their new social media platform and how the philosophy of +1 enhances every other Google product and service.
  3. Techcrunch ran a long article, Google+ Project: It’s Social, It’s Bold, It’s Fun, And It Looks Good — Now For The Hard Part, last month describing the features of Google+ and some of the underlying technology.
  4. The New York Times takes notice of Google+ in an article by Paul Boutin: What Google+ Is All About appearing in the Personal Tech column on June 30th.
  5. Wall Street Journal. presents a top line assessment of Google’s entry into the social media ecosystem  A Review of Google+.
  6. Znet. Every party has a pooper. Znet found ten features that they think should be incorporated into Google+. (Did anyone tell them that it’s in beta?)

What the experts say about Google+

While everyone wants to be in the know and part of the cool circle (Google+ speak for gang), take some time to discover what some of the social media marketing thought leaders are saying. Interestingly, many of these experts have found that their articles on Google+ are among their most popular to-date.

  1. Jay Baer in his post Why Google Has the Hammer To Make Businesses Use Google Plus makes the case for business use of Google+. (Hint: Search!)
  2. David Berkowitz presents a useful Google+ FAQ. David is a social media tester par excellence and gives his feedback.
  3. Olivier Blanchard (aka The Brand Builder) weighs in on eight questions about Google+. He gives thoughtful responses.
  4. Chris Brogan’s top 50 thoughts on Google+. As a top Ad Age 150 blogger, Chris knows his way around new social media platforms. His testing of Google+ had an organized approach. Therefore, it’s a good starting place for anyone looking to get a feel for the platform before they take a deep dive.
  5. Jeff Bullas has an interesting perspective on Google+’s high level of engagement which is useful to marketers.
  6. Brian Clark (aka Copyblogger) weighs into the discussion by questioning whether Google+ is useful for content marketing.
  7. Heidi Cohen makes the case that Google+ is a battle for your time. (Okay, I know it’s linking to my blog!)
  8. Jason Falls created a ten minute video to give you a tour of Google+ combined with his feedback. It’s useful to watch Jason’s video before you start clicking around.
  9. John Jantsch, (aka Duct Tape Marketing)  small business know-how expert, shares his five tips for integrating Google+ into your business routine.
  10. Christopher S. Penn, Blue Sky Vice President of Marketing, has put together a starting point for those of you who want to track your Google Plus results. No surprise, his step by step tutorial uses Google Analytics.
  11. David Pogue says, in his July 13th , New York Times Personal Tech column, Google+ Improves on Facebook, that even though this is a first test version, “Google’s less sprawling, more video-centric, better-controlled new service is already too good to ignore.”
  12. Robert Scobbles (aka Scobilizer), the enfant terrible of blogging, weighs in about Google+. If you’re not familiar with Robert, you’ve probably been hiding under an outdated, overweight computer. When Robert blogs, the tech world listens and so should you.
  13. Brian Solis wrote a very long post last week about everything Google+, claiming  Google will not run Circles around Facebook, but it gets a +1.
  14. Danny Sullivan writes from a personal viewpoint commenting on the usability of Google+ and Twitter in his post, Google+ Vs. Twitter: A Personal View. He takes a “watch and see” attitude.
  15. Mark Zuckerberg, While he didn’t give Google+ a thumbs up or a thumbs down, he did say that the rise of social in more companies was in line with his view of the world. “I view a lot of this as validation as to how the next five years are going to play out,” he noted in a Facebook video chat.

Can you find me now? What Google Plus means for search marketing

What do the search experts have to say about Google+ and what do you need to know.

  1. Google+: The Good, the Bad and The UglySearch Engine Landweighs on the search giant’s social media move.
  2. Google+’s impact on Search in old media’s marketing bible, Ad Age, by Dave Williams.
  3. Optimizing your Google Profile. At a minimum, make sure you’re getting the most from your Google ProfileSEOptimise has ten tips.
  4. Google+ and Twitter Impact on Search. SEOmoz’s experiment is a must read if you’re concerned about social media and search.
  5. Local Only. Also on Search Engine Land, Andrew Shotland explores the possible impact of Google+ on local search in his post, What Will Google Plus Google Places Equal?

Get your tech on – Integrating Google Plus and technology

Do you want to be on top of how to integrate Google+ into platforms and tools? Then this section’s for you!

  1. The Google+ Cheat Sheet. Google+ is geeky. It has a number of keyboard shortcuts and editing macros. This cheat sheet from Mashable includes most of the common syntax, hotkeys and tips to enable you to use Google+ like a pro.
  2. Google+ Icons anyone? Here are 14 options to add to your social sharing on your blog or website.
  3. Photography anyone? Photographer Colby Brown has done a great job of laying out how to use Google+ for photographers including addressing IP rights and TOC. Even if you’re just a amateur using your smartphone, this post has useful information. Remember that photographs are important content!
  4. Google+ Sparks. Nate Riggs gives pointers on using Google+ Sparksas a listening post. This is a must for every marketer and PR expert.
  5. Searching Google+It’s ironic that the 900 pound gorilla of search doesn’t enable participants to search their stream on their social media platform. Here’s a work around for searching your Google+ stream but be warned it’s VERY geeky.
  6. Chrome Extensions. Google+ doesn’t do everything yet. However, if you use their Chrome browser, you can add extensions to power up your Google+ experience, including one that will cross-post your feed items to Twitter and Facebook. Business Insider put together a review of the best Google Chrome extensions.
  7. Add your Googlecard to your WordPress blog or website. You can download a plugin from PlusDevs.com that will create a sidebar widget displaying your Google+ Profile card.
  8. +1 Everywhere. Google has not yet published a Google+ Application Programming Interface (API) to distribute its functionality to other websites as  have Twitter, Facebook and other social media platforms. However, you can add a plus one button to any web page to encourage your readers to share your content on the new service. Find out how on the Google +1 page.
  9. Google+ WordPress Themes. Google always gets good reviews from designers for its minimalist approach to web page design. Now, WordPress users can style their blogs like Google+ using one of a number of Google+ inspired themes, such as Reflex+ from CSS Reflex.
  10. Google+ goes mobile. Google announced a Google+ app for Android smartphones and tablets when it first opened the service. You can find it in the Android Marketplace.  Now there’s also an app for iPhones. Search the App Store or download it from iTunes using your smartphone’s browser. While there’s no iPad app yet, you can still use Google+ on the popular tablet via the Safari web browser.
  11. Google+ wish list. Yes it’s Google but we can hope that they’re listening. Here are twelve items Google must get right. Josepf Haslam is on the money. What do you think?

Let’s play – How marketing can use Google Plus

While Google Plus isn’t ready for prime time marketing, you should be testing it on your own and making sure that it’s in your plans for next year. Here are some early indicators for marketers.

  1. How Google+ compares to other social media networks (Chart included!) This chart is a must-see for every marketer since it includes marketing implications.
  2. Google+, Businesses and Beyond‬‏. In this YouTube video, Christen Oestlien, a Google+ Product Manager, talks about his company’s plans to support “businesses, brands and other entities.”
  3. Google + for marketersClickZ Executive Editor Anna Maria Vizi gets feedback from columnists.
  4. How to use Google+ for your brand. Here’s 5 tips on how to get ready for Brand Pages on Google+ by Rob Schott via Search Engine Watch.
  5. Ford test drives Google+. Here’s ClickZ’s account of Ford’s presence on Google+.
  6. GooglePlus supports content marketing. Here are three content marketing tips via Content Marketing Institute.
  7. Google+ versus Facebook. Here’s an infographic for the visual among you.
  8. PR conferences anyone? Here’s an example of using a Google+ hangout for a press conference via Fast Company.
  9. Are you paying attention to how journalists are using Google+?If you’re a marketing or a PR professional, the media is critical to helping you get your message out. Here’s how journalists are testing Google+ as reported by TNW (aka The Next Web).

Regardless of your feelings for Google, Google+ is here to stay. Therefore, the sooner you get onto the platform and test it out, the faster you’ll be able integrate it into your marketing plans. One thing’s for certain, it’s critical to include it in your next year’s plans and related budget.

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Elvis Presley: The King of Social Media

Top 50 Elvis Presley Hits Inspire Social Media

 

Elvis Presley (January 8, 1935 – August 16, 1977) indelibly changed contemporary music as traced through the over 700 tracks he recorded during his career. In honor of the thirty-fourth anniversary of his death, here are the King of Rock and Roll’s Top 50 hits and the social media lessons they contain.

  1. Hound Dog. Do you stalk people on social media platforms? Do the people you follow perceive that your actions are creepy? While following and engaging with others on social media networks is expected and encouraged, as in real life, you need to respect people’s boundaries.
  2. Suspicious Minds. Social media assumes a level of transparency in your interactions. As a result, there’s a level of trust that helps to overcome doubts.
  3. Mystery Train. While Elvis sings about the fact that even a runaway train can’t take his gal away, on social media, it’s hard to keep an air of mystery. Being open and above board are the basis for interactions.
  4. Heartbreak HotelBy building your social media tribe, you don’t need to feel the sense of desolation Elvis expressed in Heartbreak Hotel.
  5. I Just Can’t Help BelievingThis Elvis song could be an ode to social media where positive contributions to the greater community and a pay-it-forward mentality makes everyone feel welcome.
  6. Suspicion. This song’s focus on a victim points to the need to use social media responsibly.
  7. Good Rocking Tonight. This song could be dedicated to some of the more active social media meetups and Twitter chats like Sunday night’s BlogChat.
  8. Doing the Best I Can.  Social media platforms can require time to get used to the protocol. That said, it’s important that you contribute to the community in a positive way.
  9. One Night. For marketers, social media is about having an on-going relationship not a one shot promotion.
  10. Tomorrow is a Long Time. Elvis’ cover of the Dylan song. On social media, information gets transmitted in real time as well as in lapsed time. For a business with angry customers, twenty-four hours can seem like an eternity, especially if the customer’s communication goes viral.
  11. Can’t Help Falling In LoveSocial media platforms are important for building relationships over time that are both personal and business (although falling in love is rarely the objective.)
  12. Little Sister. On social media platforms, it’s important to be supportive of newbies and others who may not have your level of knowledge. Again, pay it forward.
  13. Don’t Be Cruel. Another Elvis ode that emphasizes treating others well on social media platforms. Remember you don’t know how others will interpret your words and actions.
  14. It’s Now Or Never. Social media demands that you take a stand. It’s not a place where being wishy-washy is tolerated. That said, take time to think through the implications of your actions since words travel straight from your brain through your fintertips.
  15. Polk Salad AnnieJust as the name of this song makes no sense, the same may be said of many social media handles that are attributable to common names or strange abbreviations.
  16. All Shook Up. With its ability to communicate in real time, social media brings news home almost instantaneously. Think of the Japanese earthquake and tsunami and the Egyptian revolution.
  17. Please Don’t Stop Loving Me. On social media platforms, this translates to follow me back and don’t block or unfollow me.
  18. Blue Moon. It’s the second full moon in a month that’s come to mean “rarely” as in the phrase once-in-a-blue-moon. With the current time spent and level of interaction on social media platforms, it’s hard to believe that any engagement is rare.
  19. Crawfish. On social media platforms, it’s possible to find like-minded people who share your interests or needs. It’s the law of large numbers at its best and the means to connect.
  20. A Mess of Blues. Just as Elvis is feeling blue, social media platforms can expose your heart to pain. You’ll see how people who don’t know you react without understanding your perspective. This is why it’s critical to have a social media tribe.
  21. That’s All Right. Social media’s technology enables users to connect with family, friends and others who help support you in difficult times.
  22. Long Black Limousine. While Elvis sings about a poor southern singer whose gone too soon, social media provides the means for everyone to build their following. While social media is egalitarian in approach, the reality is that star power builds followings on these platforms.
  23. Guitar Man. Many musicians take advantage of various social media platforms, especially YouTube to help build their following and to get noticed by established labels.
  24. Jailhouse Rock. Some social media platforms are set up to prevent spam and limit your communications. For example, Twitter won’t let you send more than 100 tweets in an hour or 1,000 in a day. When you do, they put you in Twitter Jail and prevent you from tweeting for a period of time. ( Yes, I’ve been there!)
  25. Love Me Tender. Treat everyone with respect on social media. It’s just a good policy for living.
  26. That’s Someone You’ll Never Forget. When it comes to social media platforms, you want to put your best foot forward because you don’t want to be unforgettable in a bad way. If you’re not sure of how you’re coming across, ask some friends and colleagues you trust for honest feedback.
  27. Any Day Now. Social media platforms enable both instantaneous communications and asynchronous communications. As a result, most participants expect to hear your response quickly.
  28. Burning Love. This Elvis song about overwhelming passion translates to having employees who are social media evangelists for your brand and/or business so that their feelings come through their social media interactions.
  29. Viva Las Vegas. With Location Based Services, you can check-in in Las Vegas or anywhere else.
  30. An American Triology. When it comes to social media, the three main platforms are Facebook, LinkedIn and Twitter. With Google+’s meteoric growth, it’s likely that it will unseat one or all of these platforms.
  31. Trying to Get You. Social media is all about engagement! ‘nuff said!
  32. A Fool Such As I. When you make mistakes in social media as in love, the best course is to own up to it like the King did.
  33. Reconsider Baby. While the power of Elvis’ blues may not come through on social media, you need to be open to new ideas.
  34. Trouble. Since social media provides every consumer with their own megaphone to amplify their message and discontent, businesses must monitor the landscape 24/7 and have a Crisis Management Plan in place to take action when appropriate.
  35. I’m Leavin’. With social media, you’re able to share your location and activities to a broad audience.
  36. Are You Lonesome Tonight. By contrast, on social media, you don’t have to be alone. At any hour of the day or night, you can find others to interact with, either across town or across the pond.
  37. In The Ghetto. Here’s where social media’s social conscious hits its stride.
  38. Return To Sender. While few social media users still use old-fashioned postal mail to which this song refers, social media runs on email to keep members abreast of what’s happening and coming back for more.
  39. She’s Not You. While this song involved a love triangle, on social media platforms, you need to be open to new connections and relationships.
  40. The Girl of My Best Friend. This title is ready made for social media where everyone is less than six degrees away. Who do you want to connect to?
  41. I’ve Lost You. With the power of relationships on social media, you have to work to not get found. On the other hand, on social networks, you can be overly zealous in your communications and turn someone off so that they block your messages.
  42. Baby Let’s Play House. While not the intended song reference, many social media platforms use game mechanics to engage participants and keep them coming back.
  43. Always on My Mind. With many social media platforms, you’re able to see who’s on the system so that you can communicate in real time. Therefore, unlike Elvis, you don’t need to keep thinking about them.
  44. I Need Somebody to Lean On. With your social media tribe and other social media groups, you always have a community to help you whether it’s words of support or information.
  45. His Latest Flame. On social media, you need to be true to your friends and others. Further, you shouldn’t use social media as a gossip conduit.
  46. It Hurts Me. As a social media participant, sometimes you need to grow a thick skin because you can unintentionally get hurt by how people say something.
  47. Way Down. Is this what you think of your social media standings as measured by Klout and other influence trackers?
  48. Love Me. On social media, participants accept you for the value you provide and your engagement.
  49. Too Much. Like Elvis and other rockers, sometimes too much social media interaction is too much and you get burned out. At times like this, you need to take a break and unplug.
  50. You’ll Never Walk Alone. Build your social media network and you’ll always have real people ready to support you.

Regardless of which Elvis Presley ballad’s your favorite, one thing’s for certain, they all ring true with human feelings that are at the core of social media.

Are there any other Elvis Presley favorites that you’d add to this list?  If so, what are they and what’s the social media lesson they contain?

Happy marketing,

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The Future of Social & Search


The Future of Social & Search
Lately, I’ve been interacting more regularly on some key social platforms.

What I’ve noticed is that there is a lot of anxiety, confusion, and yearning for answers as to how to become more influential across the social interweb. And the above mentioned forums are excellent resources for sharing and communicating implementation strategies and tool usage. So major props to the hosts of those forums/communities.

With social platforms like Facebook, Twitter, LinkedIn and Youtube massively changing the way businesses interact with their market, the future of business IS SOCIAL, there will not be an option. Those choosing to stay out of it will disappear.
Why?

Because Trust and Credibility, accompanied by top of mind awareness will win customers every time over a marketing message.

Social is built on these foundations of buying decisions.

With the advent of Google Plus and other technologies Facebook is working on, social influence will begin to dominate search criteria as well in a very short period of time.

So companies that have social influence will have a serious competitive advantage over those still trying to figure it out.

These upcoming changes are not commonly known, however they are already happening and beginning to impact buying decisions today!

Are you ready?

How does one calculate social media influence?

How does one find “influencers” in categories like publishing?

Influence is currency, and the unprecedented rise of social media has generated a need to evaluate that influence.

Publishers want to know:
What are influencers saying about my brand?

How many of my Twitter followers are clicking through my links and retweeting my content?

How can we increase those numbers?

But most importantly, publishers want to know what is the “true reach” of their organization?

These are the questions to ponder about……….


		
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