Employee Placement Method
Does your organization struggle with the problem of properly fitting people to jobs? Here is a handy hint for ensuring success in job placement.
Take the prospective employees you are trying to place and put them in a room with only a table and two chairs. Leave them alone for two hours, without any instruction. At the end of that time, go back and see what they are doing.
Mobile marketing is on three out four marketer’s plans for 2011 according to Forrester Research. Unlike other forms of digital marketing, mobile marketing involves a layer of complexity due to the difference in platforms and devices. To help you understand this evolving marketplace, here are 56 mobile marketing facts including 23 charts. Each point is based on market research and can guide your marketing plans.
To facilitate use of this information, it’s broken into the following categories: mobile marketplace, mobile marketing, mobile social media, mobile apps, mobile advertising, SMS/text messaging, mobile commerce and location-based services (LBS). If you’re interested in mobile marketing, there’s something here for you.
Mobile Marketplace
With smartphone usage projected to reach 50% in 2011, it’s time to consider how you’re going to incorporate mobile into your overall marketing mix. One thing is certain, whether you’re an online or offline organization, you need a mobile destination with supporting mobile search advertising, otherwise, you’re leaving an opportunity on the table. The reality is that consumers use smartphones to gather information about their purchase alternatives while they’re in a retail establishment. If you’re not present when they use their phone to search, they may leave and buy from your competitor.
Have you earned your Google Plus (aka Google+) cred yet? If you’re not one of the Pluserati, chances are that you’re still coming up the Google+ learning curve or maybe sitting on the sidelines because the thoughts of building a presence on yet another social media platform seems too daunting. The reality is that if you’re a marketer or involved in technology or social media eventually you’re going to need to take the dive. Granted that Google+ is another Google product and Google hasn’t been very effective at social media beyond YouTube, but give it a test drive. As the old ad said, try it, you’ll like it!
To help you get your Google+ on, here’s a round up of the best resources to get you up to speed quickly and efficiently.
While there’s no doubt that Google+ is off to a running start, you may want to take a closer look at what’s behind the numbers.
These resources are the Google+ manuals. Dip into them to see which ones work best for your needs. Remember that Google+ is still in beta and this information continues to evolve.
These are the folks who’ve risen to the top of the Google+ ranks. Don’t get discouraged since many of them had a head start by having strong followings on other platforms.
Here are some articles from established media sources to share how they view or assess Google+.
While everyone wants to be in the know and part of the cool circle (Google+ speak for gang), take some time to discover what some of the social media marketing thought leaders are saying. Interestingly, many of these experts have found that their articles on Google+ are among their most popular to-date.
What do the search experts have to say about Google+ and what do you need to know.
Do you want to be on top of how to integrate Google+ into platforms and tools? Then this section’s for you!
While Google Plus isn’t ready for prime time marketing, you should be testing it on your own and making sure that it’s in your plans for next year. Here are some early indicators for marketers.
Regardless of your feelings for Google, Google+ is here to stay. Therefore, the sooner you get onto the platform and test it out, the faster you’ll be able integrate it into your marketing plans. One thing’s for certain, it’s critical to include it in your next year’s plans and related budget.
Elvis Presley (January 8, 1935 – August 16, 1977) indelibly changed contemporary music as traced through the over 700 tracks he recorded during his career. In honor of the thirty-fourth anniversary of his death, here are the King of Rock and Roll’s Top 50 hits and the social media lessons they contain.
Regardless of which Elvis Presley ballad’s your favorite, one thing’s for certain, they all ring true with human feelings that are at the core of social media.
Are there any other Elvis Presley favorites that you’d add to this list? If so, what are they and what’s the social media lesson they contain?
Happy marketing,
Brands have a wide range of uses for businesses, products and individuals in today’s dynamic marketing landscape where publishing and message distribution are no longer limited to media entities. Through the use of social media platforms, every consumer is a publisher and has his own brand to promote. Each brand is competing for time and attention—today’s scarce resources—to break though the message clutter in order to build relationships with their target audience(s). By itself, a brand isn’t a marketing strategy.
In their own words, here are thirty branding definitions from marketers and visionary leaders (aka the original Mad Men) to help you understand what branding entails. (Editor’s note: For formatting purposes, some multi-paragraph answers appear as one paragraph and typos were corrected.)
However, keep in mind Pavlov had an easier time because he chose dogs which are much better at following a leader, today’s customers are more cat like and not as easily persuaded or motivated. Bryan Eisenberg – Author of Waiting for Your Cat to Bark
Dr. Augustine Fou – Marketing Science Consulting Group, Inc.
While marketers’ definitions of branding may differ, what’s consistent is the importance of building your brand as a competitive marketing tool. Brands retain their power in today’s evolving social media ecosystem and device indifferent information consumption because they provide a short hand communication that breaks through the ever-increasing message-laden environment. What matters to your bottom line is that your prospects have strong, positive brand associations that they’ve integrated into their worldview.
The Future of Social & Search
Lately, I’ve been interacting more regularly on some key social platforms.
What I’ve noticed is that there is a lot of anxiety, confusion, and yearning for answers as to how to become more influential across the social interweb. And the above mentioned forums are excellent resources for sharing and communicating implementation strategies and tool usage. So major props to the hosts of those forums/communities.
With social platforms like Facebook, Twitter, LinkedIn and Youtube massively changing the way businesses interact with their market, the future of business IS SOCIAL, there will not be an option. Those choosing to stay out of it will disappear.
Why?
Because Trust and Credibility, accompanied by top of mind awareness will win customers every time over a marketing message.
Social is built on these foundations of buying decisions.
With the advent of Google Plus and other technologies Facebook is working on, social influence will begin to dominate search criteria as well in a very short period of time.
So companies that have social influence will have a serious competitive advantage over those still trying to figure it out.
These upcoming changes are not commonly known, however they are already happening and beginning to impact buying decisions today!
Are you ready?
How does one calculate social media influence?
How does one find “influencers” in categories like publishing?
Influence is currency, and the unprecedented rise of social media has generated a need to evaluate that influence.
Publishers want to know:
What are influencers saying about my brand?
How many of my Twitter followers are clicking through my links and retweeting my content?
How can we increase those numbers?
But most importantly, publishers want to know what is the “true reach” of their organization?
These are the questions to ponder about……….
The sun is shining, and many of us are still wearing shorts and enjoying
summer’s last rays, which means the holidays are still a long way off,
right? Not exactly. Even though thoughts of sugarplums, eggnog, and hot
cocoa may seem like they’re months away, the time for planning your holiday
campaign is now. Fortunately, as you’ve told us on our Facebook
poll, many of you are now starting your holiday campaign planning.
Here are our top 10 tips for kicking your holiday campaign into high gear.
(If it helps, try tackling some of these while relaxing by the lake.)
Follow these steps now, and you’ll be able to welcome fall with peace of
mind, knowing you have a fantastic holiday campaign all planned out and
ready to shine.